When landing on a website, most people form an opinion in just 1 second on less. In most situations the decision is based solely on design. Snap decisions can easily define online user behavior so it is really important to understand the fact that website design can never be considered as complete. There are always some changes that need to be made and you should take into account all design trends that dominate user experience.
Unfortunately, many web design mistakes are made even before the site is launched. This is what we will focus on in the following paragraphs.
UX (User Experience) Design Mistakes
Over 80% of visitors want to get fast and easy access to the desired information about website services and products. This makes a lot of sense. For instance, when visiting the site of a Springfield nursing home abuse lawyer, you want to see what the lawyer can do for you. If this is not what you find, overall site reputation suffers.
Always remove broken links, make the search bar visible and triple check the home button so it is seen and clickable. Many visitors actually click it as they expect to go on the homepage as they do so.
Website clarity is not something that is taken into account when the site is initially designed. Generally, this is considered after analyzing what happens on the site as traffic is gained. This can be a missed opportunity. Excellent design can only be present in the event that clarity is achieved. The user’s cognitive load needs to be lowered.
Some examples of features that have some clear objectives include visual hierarchy and descriptive headings. What should be added is that you have to avoid inappropriate category names, similar-sounding links, confusing navigation setup, barely visible prices and completely unexpected search results.
The fact that simplicity in web design is really important cannot be dismissed. However, this does not mean that you should take it really far since it can lead to basic text, a generic-looking site, handicapped usability and boring colors. In design a huge goal is clarity. Simplification does help a lot but as you overdo it, you should expect fewer visitors actually staying.
No Or Weak Responsive Design
No matter how we look at things, not preparing the website for mobile use is a vital mistake that should never be done. According to practically all studies, mobile use is increasing. This is why responsive web design becomes mandatory. It allows really flexible viewing together with quick and hassle-free usage on all devices that can access the internet.
Responsive web design reduces bounce rates while increasing conversion rates. As mobile-friendliness is not fully an official ranking factor for Google, it is a certainty that it does count and that it will be really important in the near future. The efficiency of your web pages has to be as high as possible. Never launch a site when it does not feature responsive web design that is as proper as it should be. Remember that weak responsive design is just as bad as a lack of it.