Logo Design: 5 Essential Elements

You will need to pull some general thoughts on your brand, before we look at some of the essential elements of logo design. You have to understand your target market and how to get through to them to develop an effective logo.


To begin with, you will need to know who your idea customer is, and what they value. To create an appropriate logo, it is important to have a clear idea of who you want to have an impact on. Do customers value your exclusivity, cutting-edge nature, quality, speed or service? Find out the qualities of your enterprise that help build loyalty and trust. Don’t shy away from asking your customers, if you are unsure of what they love about your brand.

Follow up the above with a clear definition of what you want your logo to communicate. This message goes beyond the products and/or services you offer. Find out the reason why potential customers would choose your brand over your competitors; what makes you better or different from the rest? Make sure that your message demonstrates what’s important to your customers, and tie the brand’s values into the message as well.


If you’re interested in removing a lot of the work from the process, Designhill have create a logo maker that utilises the latest artificial intelligence. The tool allows you to create a logo for free and you only pay or it when you are happy and have finalised a logo you love. It takes in all of the essential elements below and is a smart, inexpensive way to make a new logo.

5 Essential Logo Design Elements

Kick start the logo design process with these 5 elements in mind, after you have a clear idea of what you want the logo to communicate.

  1. Minimalist

Minimalism should always prevail when it comes to logo design. Simplicity will always be better, even though you might be tempted to incorporate all your ideas into the single resulting image.

Highly complicated logos usually leave the targeted audience feeling confused, in addition to communicating a lack of confidence and professionalism.

Simple and straightforward logos are more memorable, reassuring to the targeted audience and communicate strength.

  1. Significance

It takes more than just a cool design to make a great logo. In addition to sending a clear message on what your brand offers customers, in terms of value and service, it should also stand for something.

A significant logo must be purposeful and focused. Create a logo design that speaks to your customers by remembering what matters to them. The process of selecting a good color is a great example. Understanding the reason behind you choice of a given color from the wide selection available, ignoring your preferences, will put you at an advantage.

First and foremost, what appeals to your target audience may not be what appeals to you. Secondly, certain feelings are elicited by certain colors. Blue communicates dependability, strength and trust, red conveys excitement and youthfulness, while yellow is associated with happiness and enthusiasm.

  1. Flexibility

Logos are used in a variety of ways throughout their lifespan. Of course you intend to use the logo on brochures, your website, t-shirts and business cards as the anchor. Remember that the logo will need to adapt as each application or platform might offer a less than ideal scenario.

While still maintaining their integrity, logos should be capable of being used on very small – think pens – or very large- think billboards – surfaces. In addition to accommodating size and color changes, logos should be flexible enough to be used in black and white format as well.

When it comes to scaling down the logo for social media profiles, some design elements, such as script fonts, may not always work out so well. As such, when designing your logo, keep versatility in mind.

  1. Individuality

For inspiration, it might be worthwhile for you to check out other logos. Just remember to ensure that it stands out from the rest.

The resulting logo should never be confused with another brand; it should be recognized as yours distinctively, setting you apart from the rest.

  1. Unforgettable

The first step to creating an unforgettable/memorable logo is to start with simplicity in mind. Even after only seeing it briefly, your target audience should be able to remember distinct elements of the logo. Consumers may only get to see the logo for a very short time depending on the channel or platform they encounter. As yourself whether this will be all that’s needed to communicate what your brand embodies.

It’s worth mentioning that highly complicated logos tend to be hard to remember.

Logo design can turn out to be a great eye opening adventure. First impressions tend to be quite important, and your logo is considered to be the first introduction to your brand that potential customers get. As such, the first logical step is to understand the tone to be used, message to be communicated and target audience you wish to engage.

To ensure that you put together a logo that resonates with the target audience and communicates a strong message about the brand, keep the above essential elements in mind as you create what can be considered as your most powerful visual identifier.