Smart business owners and online marketers know the importance of presenting themselves well with a cohesive website loaded onto reliable web hosting and logo style. These two things do more to brand a company or organization on the Internet than anything else. In order to reap the benefits of careful design and share the intended message about business goals and values, the website needs to compliment the professionally designed logo perfectly.
Every company, professional individual, or association’s logo should be designed to relay information. It is not just an attractive small image. The shapes, words, and colors chosen create an intellectual and emotive response in consumers who see it. This is why so many HVAC companies use red and blue for heat and cooling, and why businesses that value environmental protection choose green and nature motifs.
For maximum effect, the website must complement the logo.
Incorporate the Feel of Your Logo
Curved lines or straight? Bold blocks of color or subtle shades? What a logo says to the people who see it must be reflected in the feel of the website as well. Professional design, a high-tech template or theme, and reputable web hosting are all vital for business success online. Conveying values and intention are just as important.
Graphic design deals not with making pretty pictures. Instead, its focus is on conveying a message. Whether the designer uses the company name or other words in the logo design, the message should clearly reveal what the business does and what it stands for. Share these same ideas and values in the website design as well.
For example, if steadfast reliability is the message the company wishes to convey, design options for both logo and website should focus on professional colors and clean lines. If whimsy or childlike playfulness is the message, complementary bright colors and a more casual, mosaic gallery feel may be appropriate.
The modern method of designing a website tends to focus on minimalism and allowing the content to take center stage instead of site design elements. This works depending on the industry, niche, or purpose of the website and company itself. However, an intricate logo that tells a story in and of itself requires a more enthusiastic design scheme for the website as well. They should match without one overpowering the other.
Choose Colors for a Reason
The simplest way to create a website that compliments the logo is by matching colors or choosing those that work together to create a particular feel. As mentioned above, a heating and air conditioning company may choose red and blue for their logo, but creating a website with such bright colors overall may be overpowering. Smart accents make more sense. Designing a website for a company like this with pale gray or beige would make no sense.
Remember the color wheel when matching the website with the logo. Ideally, the logo should be the most prominent graphic on the website, other than professional photos of the physical office or shop location or other pertinent information. Complementary colors can make for a striking website design option. They either have to match tonally, such as the same shade of blue in light and dark, or in vibrancy, such as a pale yellow to go with a pink and blue logo for a baby-clothing store.
Building a Strong and Reliable Website With the Logo
Besides design decisions, color choices, and intention, the mechanics of the website built for a particular company or group should convince site visitors of the professionalism and trustworthiness of the company. Start with reliable and fast premium web hosting. No matter how great the logo, free hosting options look cheap.
If the company uses one of the popular content management systems (CMS) like WordPress or Joomla, incorporating the logo with the overall design of the website becomes simpler. These both have a huge number of free and premium themes and templates to choose from. Once the design of a professional logo is finalized, its elements and colors can be used as search terms for appropriate themes.
Of course, designing a unique website template in-house or by hiring a freelance professional provides an excellent end result as well. Some logo designers may offer this service themselves, which would make proper integration even easier. If the site design and logo are sourced from different places or people, inclusion should still work well. Load the logo in the header bar or wherever the name of the website rests.
Professionals who do business online need an attractive and up-to-date website that complements the logo design developed by someone who knows what he or she is doing for marketing purposes. While every element does not need to match, both the look and purpose of the logo and the website theme must convey the same story to consumers. Together, these two elements will improve brand recognition and reputation and thus propel the business, individual, or organization upward into new levels of success.
