Every day, websites die or fade into the shadows of irrelevance. The death of a website is hardly the website’s fault. Usually it’s the administrator’s fault for not having an inkling as to when and how to optimize their site.
Websites need to be groomed, updated, optimized and redesigned to suit the ever changing needs of website users and SEO standards.
To bring your website up to standard, you need to ensure the following features are in place;
- You have to be unique:
There are so many websites out there and more than a few already provide what your site’s offering. To stand out from the masses and garner the attention your site deserves, there has to be something special about your site that sets it apart – interesting web design, engaging content, or services better packaged than your competitors. It doesn’t matter what it is, it just as to draw a visitor’s eye in a way that’s unique to you.
- Your About page and Homepage:
Your About page should have an updated and clear description of what your website is about. But even without visiting your About page, users should be able to figure out most of what your site is about upon landing on your Homepage. A lifestyle blog has no reason looking like an ecommerce site and vice versa. A mission statement or other abridged message that summarizes what your site is about should be clearly visible on your homepage
- Your site’s URL should be easy:
Your URL and domain name should be easy to remember and even easier to type into the address bar. Just look at the most popular sites; Google, Amazon, Facebook, they prove that there is beauty and efficiency in simplicity. A simple URL is not only easier to remember and easily recognisable, it’s also more marketable.
- Call to actions:
Once you’ve got visitors to your site you need to convert them. A website with a high bounce rate is no good and is a sign that you’re doing something wrong. The design of your site should be such that it leads visitor’s to do what you want of them.
A simple way to accomplish this is to use call to actions in strategically placed locations on your pages. Like; “CLICK HERE”, “BUY NOW”, “GO HERE”, and such to guide your guests towards accomplishing what you want from them.
- Your copy/content should have good length and be SEO optimized:
Your content shouldn’t just have good length, it should also be an engaging read. It’s also good for SEO purposes because Google actually ranks sites with lengthier content better. But no one wants to read a long and boring ramble, so ensure your content is of appropriate length, is interesting and is informative. You can use stories and images to spice things up.
- Contact Information, staff photos and biographies:
Standard practice is your business name, address and phone number should be available at the footer of your website. More detailed information concerning your website and the people behind it should be available in the About Us or Contact Us page. And make sure the staff introduced on the About Us page have friendly pictures attached. This inspires confidence and trust in site visitors, and makes your site more humanized.
Testimonials and reviews should be available on your site. People don’t want to hear only what you have to say about your site and services. They also want to hear what other users have to say about your site and its services. While positive testimonials can be beneficial, negative ones can be used by you to learn and improve. When visitors question you about a bad testimonial, it’s impressive to show you’ve ensured the problem won’t repeat itself. But a site with no testimonials or reviews whatsoever raises an instant red flag and fires off alarm bells in the minds of those contemplating your services.
- Mobile Friendly:
Statistics show most online activity now occurs on mobile devices. So if you want to increase your traffic and be available to a larger audience, your site needs to be compatible with browsers on mobile devices.
A mobile friendly site is also advantageous when it comes to search rankings.
- Avoid confusing navigation:
Visitors are turned off by sites that have a confusing or unfamiliar navigation. Your site should be easy to manoeuvre, not a puzzle.
Websites have evolved from the clunky, ugly things they were in the past. And with today’s better internet connectivity and improved web hosting like that provided by www.domains4less.co.nz/webhosting, websites have gained the potential to become even more user-friendly, secure, faster, and more robust with functionality.
That said, as a modern day site owner with a host of information, options and tools readily at your disposal, you have no reason to have a poorly designed and ineffective website.